How do great leaders inspire others to take action?
Simon Sinek identified a naturally occurring pattern, a way of thinking, a way of acting and communicating.
His Ted Talk launched 16 years ago, has been viewed by 13 Million, and is still relevant today…
With some discipline, any leader or organization can inspire others, both internally and externally, to help advance their ideas and their vision.
Knowing we can learn to lead others; the goal of this book is to focus on and amplify the things that work.
Simply put, Sinek states “people don’t buy what you do, they buy WHY you do it.”
He recommends that our goal “shouldn’t be to do business with everyone who needs what you do, instead, our goal should be to do business with people who believe what you believe.”
Eg. If you hire someone to do a job, they will work for your money. When you hire someone who believes what you believe, they will invest their blood, sweat and tears with you.
Most communicate by stating their WHAT and sometimes adding their HOW.
Brain research confirms this form of communication isn’t as effective as starting with your WHY, supported with your HOW, and then your WHAT.
Here’s some examples:
To inspire people to do the things that inspire them so that, together, we can change our world.
Simon Sinek
At Apple, everything we do, we believe in challenging the status quo.
We believe in thinking differently.
The way we challenge the status quo is by making our products
beautifully designed, simple to use and user-friendly.
And we happen to make great computers. Want to buy one?
At NexXT Chapter Solutions Group, we know healthy, effective leadership
translates into healthy teams, healthy organizations and healthier communities.
In living our purpose, we equip leaders with proven models, resources and direct support
so they can earn better, healthier results with themselves and their teams.
Who do you know that is seeking better results or more customers?!
In summary, by intentionally sharing my own WHY, I’ve personally experienced improved dialogue and stronger relationships.
I’m also meeting more leaders who “believe what I believe.”
Here’s wishing you the same, mjp :)
NexXT Steps
First, feel free to add this to your leadership toolbox for regular reference.
If you found this valuable, please LIKE, SHARE and FORWARD to others who could benefit.
If you have a WHY but have struggled to embed it into your regular activities, we can help.
If you don’t have a WHY, we be honored to find your compelling WHY with you.
To learn more: https://www.nexxtchapter.com/contact